Launched with a SPLASH at Gulfoods.

Thank you to Gulfood for being such a great location for our brand launch event in February. We had such a warm reception from the media, chefs, consumers, investors! Thank you to everyone who came to see our mushroom installation & try out our mushrooms cooked at Top Table!



Extract from Caterer

https://www.caterermiddleeast.com/events/gulfood/uae-gulfood-community-products


Gulfood’s new-to-market products

As the UAE government pursues a multi-pronged food strategy to reduce the country’s reliance on imports, a range of homegrown startups and established food sector heavyweights have leveraged Gulfood to readdress the import-export imbalance.

One of the market entrants, Abu Dhabi-based Below Farm, is seeking to increase reliable and cost-effective access to exotic and flavourful mushrooms by growing locally, with the additional benefit of facilitating fresh produce supplies quicker than international competitors.


Bronte Weir, co-founder, Below Farm said: “We are excited to be launching Below Farm at Gulfood in the UAE. Our goal is to supply affordable, hard-to-come-by products of good quality from the region for the region. We will be supplying a sustainably-grown range of mushrooms, including king oyster, shitake, and lion mane, which are a great alternative to seafood. The response from retailers has been incredible and we are looking forward to seeing our products on the UAE supermarket shelves in the very near future.”

One of the market entrants, Abu Dhabi-based Below Farm, is seeking to increase reliable and cost-effective accessibility to exotic and flavourful mushrooms by growing locally, with the additional benefit of facilitating fresh produce supplies quicker than international competitors.


Watch our co-founder, Bronte Weir featured on the Dubai World Trade Centre LinkedIn